They have a virtual Rolodex of players that they can reach out to and say “come back and play with us. This gives PokerStars a distinct advantage over other online poker sites that launched in New Jersey in 2013 and afterwards. The company operated in New Jersey prior to Black Friday and – to our knowledge – they are not restricted from using their player list to contact former players. However, an angle that nobody seems to be covering is PokerStars and their marketing for former online poker players. That promotion has already started with the announcement of their $25,000 freeroll paying $5,000 to the winner. It’s obvious that PokerStars is going to spend a TON of money in promoting PokerStars NJ. Prepare for the PokerStars Marketing Machine Will they become the world’s largest poker site in the Garden State or will they be the latest addition to an already oversaturated online poker market.
The question now is how successful PokerStars will be in the New Jersey marketplace. It took an ownership change, over a year of investigations and even organizational changes to get to this point. Unless you were like Cardplayer Lifestyle Founder Robbie Strazynski and had your head buried in the GPL Draft last Thursday, you heard that PokerStars NJ will officially launch on March 21, 2016.
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